The Average Person's Digital Footprint Is Enormous. Almost None of It Is Organized Around "What Do I Keep Doing."
Between messages, searches, purchases, location history, and app activity, the average person generates an enormous and continuously growing digital footprint — arguably more data about their own behavior than any generation before has ever produced about itself. Almost none of that footprint is organized around the single question that would actually be useful: what do I keep doing.
Most of this data is organized around other questions instead — what did I buy, where did I go, what did I search for — each answerable in isolation, none of them stitched together into the recurring shape that would reveal a pattern. The footprint is vast and, for this specific purpose, almost entirely unstructured.
This isn't a data scarcity problem; if anything, there's more raw material than any single person could review in a lifetime. It's an organization problem — nothing is doing the work of taking that footprint and asking, across all of it, what keeps happening, which is a completely different task than storing or even individually analyzing any single piece of it.
The enormous footprint already contains most of what would be needed to answer "what do I keep doing." What's missing isn't more data. It's a system built specifically to ask that question of the data that already exists.
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Momar Lissa Ndiaye ("MLN") is the Founder & CEO of weyoga Inc., a Delaware company. — weyoga.ai · mln@weyoga.ai